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Micah Perta is a film and commercial director based in New York.

 
 

“Genius motherf**ker.” - Tracy Morgan

Tracy Morgan might also add that Micah cut his teeth writing and directing for the infamous MTV promos department. It was there that he had the pleasure of directing Tracy for four campaigns in addition to everyone from Martha Stewart to Snoop Dogg, Kanye West to Conan O’Brien, Ellen Page to Mark Wahlberg - just to name a few. No big deal.

Through his unique storytelling style, polish and comedic point of view, Micah has directed award-winning work for world-renowned brands. In addition to MTV, he’s worked alongside companies such as Hilton, Geico, Pepsi, Toyota, Hershey’s, E-trade and Heinz. Not only have his side projects been praised by the New York Times, his work has garnered millions of hits on YouTube, gone viral and been picked up by everything from TMZ to the local news in Vancouver. His short film Daytime Noon starring Olivia Wilde premiered at the Nantucket Film Festival and Short of the Week.

Whatever the project, brand or medium, Micah brings both creativity and a thoughtful alchemy to his work – hopefully making you laugh, or at the very least say WTF.

 
 
 

 
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PRESS

 

ADWEEK

Perta’s campaign for Jameson staring Colin Jost and Michael Che inventing a new celebration - St. Patrick’s Eve, get’s noticed by ADWEEK, AdAge, People Magazine, Billboard, The FT, The Daily Mail, Irish Star, and more…


ADWEEK

Perta campaign for protein bar One Bar with exploding bars gets recognized as a witty troll of their competitors.


One Show

Perta directed Titanic spot is featured in the One-Show marketing campaign for 2020.


Jimmy Fallon Show

MTV Movie Awards Sebastian Maniscalco host announces Perta directed spot at The Tonight Show.


CTV News

Perta’s latest spot with Martha and Snoop goes viral on People, Today, Page Six, US Magazine, E!, Ad Age, The Source, ET Canada and Montreal local CTV.


AgencySpy

Adweek’s AgencySpy gives some love to Perta’s latest piece for Brita with Stephen Curry.


Short of the Week

Perta’s short film Daytime Noon is selected to premiere online at Short of the Week.


TMZ

Perta’s second campaign with Martha and Snoop is featured on TMZ alongside Refinery 29, Buzzfeed, Huffington Post, Vogue, W Magazine, Bravo, Entertainment Weekly and The Today Show.


Nantucket Film Festival

Short film Daytime Noon starring OIivia Wilde and Dolly Wells premieres at the Nantucket film festival.


People’s Magazine

Perta teams up with Max Greenfield and his father for the Michelob #ULTRAdad campaign.


New York Times

Perta works with Trojan PR company Edelman on the "condom zone” campaign.


Art Forum

Art Forum talks about Perta’s collaboration with Artist Bjarne Megard for a video piece at White Columns by Sverre Bjertnes.


Mountain Dew Green Label

Mountain Dew creates a BTS commercial for Matt and Kim's breakthrough song, "Daylight.”